The world is neither flat, nor curved, nor round (well it is of course). It is squared. And that square is the different window everyone has to the world. Their personal (TV) screen. We are connected as never before for better and worse. But what does this mean for the information we receive, generate and share?

My view is that people will increasingly want to have control over this. So we decide what we watch and through hosts of filters can have some control over what we receive from the Information Jungle out there.

The last part is trickier, and that is the question what we share. In a Wikinomics-planet sharing is important, essential. Not just to get things back but because it creates value. However, I am convinced that we want to be in control of WHAT we share and who with. It is therefore of no surprise that a modern mammoth like Facebook is critisised for reversing the desirable order of things: they decide what you want to share and if you don’t agree you have to change their decision. This is how big companies antagonise people. And we are increasingly able to fight back, even in semi-organised fashion.

So beware Gods of the Internet, you still need US to keep you Big. We will want to keep control over these matters and if you ignore that wish, you will feel the results. The true Leaders of this age are the best Facilitators of ordinary people to keep control, i.e., to personalise the information flows in our Hyperconnected Globalised Universe.